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The rebrand of Style Coast focused on creating a logo and visual identity that reflects the brand’s laid-back, coastal personality. Inspired by everyday style and West Coast adventure, the new mark balances clean, modern typography with a casual, approachable feel.
Flexible Design for a Distinct Identity
The brand system was designed to be flexible across signage, packaging, digital platforms, and in-store displays, helping to create a cohesive and memorable experience. This refreshed identity supports Style Coast’s evolution while staying true to its roots as a trusted destination for quality lifestyle apparel.
