Working with the Saanich Peninsula Hospital and Healthcare Foundation with years of trusted collaboration, this partnership has encompassed all aspects of their marketing—from print and digital advertising to social media and website updates. A cohesive visual storytelling was maintained across a range of platforms, all within demanding timelines and evolving project needs.
Multi-Platform Campaign
With a longstanding role supporting the Saanich Peninsula Hospital and Healthcare Foundation’s marketing efforts, this campaign is one of many annual fundraising initiatives. Responsibilities include maintaining visual consistency across all deliverables, under tight and overlapping deadlines. Annual campaigns span gatefold printed inserts, print ads, digital and printed billboards, transit shelter posters, printed returnalopes, social media assets, and website updates. The visual identity is carefully adapted and transformed to suit each platform, ensuring a cohesive and unified brand presence across all touchpoints.
