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The Summer Sidewalk Sale is one of Sidney’s most popular seasonal events, bringing visitors downtown to shop, explore, and enjoy the waterfront. This illustration was created to reflect the energy of the event and highlight Sidney’s vibrant business community. Playful, approachable, and adaptable across print and digital materials, the visual helped promote the event through posters, social media, print advertising, and handouts. The illustration supported the SBIA’s goal of increasing foot traffic and encouraging local spending throughout the summer.
