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Cottons and Blues is a laid-back West Coast boutique known for friendly service, great jeans, and easy, everyday style. The refreshed brand identity builds on that foundation, bringing new energy to a business that’s been part of the community since 1979. The redesign reflects the shop’s approachable personality—comfortable, confident, and effortlessly cool.
Blending Heritage with Modern Simplicity
The new logo draws inspiration from vintage patches that celebrate sun, forest, and sea. The result is a visual identity that feels fresh, timeless, and rooted in outdoor adventure. By combining clean typography with purposeful symbolism, the design strengthens brand recognition and connects the company’s heritage to its evolving story and current direction.
