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This illustration was created to support Sidney BIA’s annual Christmas by the Sea event, a cornerstone of the town’s holiday celebrations. Designed to attract visitors, promote local businesses, and foster community spirit, the illustration provides a festive, eye-catching visual that strengthens event recognition and enhances Sidney’s vibrant downtown atmosphere. Used across posters, social media, digital ads, full page magazine ads, and bag stuffers, this visual helped increase foot traffic, encourage local shopping throughout the holiday season.
