Knowledge, Skills, and Abilities
- Over two decades of experience in communication design, with a focus on solving complex communication challenges through creative, strategic solutions.
- Presents clear, impactful recommendations to clients and team members, guiding them through varied complexities while fostering positive relationships.
- Extensive experience delivering projects that align with existing corporate brand identities and sub-brands.
- High proficiency in design fundamentals; typography, colour theory, and image curation for both digital and print environments.
- Understanding of accessibility standards, and employs best practices for inclusive, user-friendly designs that are culturally sensitive.
- Completed the Provincial Health Services Indigenous Cultural Safety Training program.
- Delivers high-quality design solutions on time.
- Recognizes the importance of being flexible and collaborative in responding to feedback and criticism.
- High technological literacy in both Windows-based or MAC environments.
- Proven capacity to navigate shifting priorities and deadlines, effectively managing multiple projects and ensuring timely, on-budget delivery.
- Ability to collaborate with a diverse set of team members and lead creative projects from concept to creation.
Work:
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Senior Graphic Designer
August 2007–presentHoly Cow Communication Design, Victoria, British Columbia
(2020-2024) Produced and laid out a suite of fourteen reports; Examining the Societal Consequences of COVID-19 Pandemic—Provincial Health Officer's Report for the BC Office of the Provincial Health Officer. Integrated multiple rounds of internal and external partner feedback to refine designs. Designed and executed Word templates to accelerate report production initially, but later shifted focus to delivering professional-quality reports using InDesign for final layout and delivery.
(2022) Designed and laid out the Technical Supplement for the Sacred and Strong: Upholding our Matriarchal Roles report in joint partnership with Office of the Provincial Health Officer and First Nations Health Authority. The design was adapted and upheld the integrity of the original design while expanding it with custom graphics, charts, and tables that aligned with the thematic vision. Thoughtfully crafted supporting charts and tables, enhanced the report’s clarity and accessibility without compromising its cultural and thematic significance.
(2022) Designed and laid out the Declaration on the Rights of Indigenous Peoples Act Action Plan. Key actions were developing a cohesive visual identity with Indigenous design elements, a thoughful colour palette, and a distinctive pattern incorporating First Nations art. Provided a variety of theme options and assisted in sourcing appropriate imagery, including a photograph from my personal photography pursuits to ensure the report’s alignment with its objectives. Created a PowerPoint presentation template based on the report.
(2014–ongoing) Worked collaboratively to develop and implement multiple annual fundraising campaigns spanning over 10 years for the Saanich Peninsula Hospital & Healthcare Foundation, including transit shelter ads, digital billboards, newspaper ads, direct mail, and other print and digital marketing collateral.
(2022) Art directed photoshoots for Union Club of British Columbia and Island Farms. Collaborated with the client to define the concept and goals of the photoshoot. Provided overall creative direction, produced shot and prop lists. Worked with project manager to select photographer and models. Collaborated with project manager to create shoot schedule. Creative direction on the shoot day. Selected and edited final images.
(2009-2021) Expanded and polished the brand visual identity for the Auditor General of British Columbia. Created style sheets, typeface, colour palette and image usage guides to ensured brand consistency throughout various internal and external communication pieces. Reports included report highlights which featured impactful infographics that simplified complex information for broader public awareness and understanding.
(2014–ongoing) Maintained WordPress websites and developed social media marketing elements and additional marketing support such as MailChimp and Constant Contact. Clients include Help Fill A Dream, Golf for Kids and Saanich Peninsula Hospital & Healthcare Foundation.
Presented work to clients, defended design choices and marketing strategies, and made recommendations based on client and team member's feedback.
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Graphic Designer
July 2005–May 2007Graham Design, Toronto, Ontario
Key clients: General Mills Canada, Green Giant, Pillsbury, Old El Paso, Nature Valley -
Freelance Designer
October 2004–July 2005Toronto, Ontario
Key clients: Walmart Canada, ACI Accessory Concepts Inc, Northern Retail Group Ltd -
Marketing Coordinator and Graphic Artist
May 2003–October 2004Cotton Ginny Head Office, Toronto, Ontario
Education:
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Toronto Metropolitan University (formerly Ryerson University)
1999-2003Bachelor of Applied Arts - Fashion Communications and Marketing
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